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The 2021 documentary, WeWork: Or the Making and Breaking of a $47 Billion Unicorn, presents what seems like an age-old story. A “charismatic” leader paints a rosy picture of a money-making plan that seemingly can’t fail, and people – even the ones who should know better – fall for it hook, line, and sinker. WeWork is a co-working space provider that pitched what many thought would be a transformative, and all-inclusive, gamechanger. Even without access to the company’s finances, it was possible to see that WeWork was a house of cards if you were an analyst who was willing to really look.
What is about us as humans that makes of want to follow charming grifters and ignore the nagging sense that they’re not all they purport to be?
You can find Dean on Instagram @deansaddoris.ck, and at caffeineandkilos.com.
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