Sponsorships: Are they worth it for smaller brands? Are they fair to athletes? | April Q & A

April’s Q and A episode kicks off with an unplanned behind-the-scenes discussion where we explore the question of sponsored athletes/ambassadors. What do brands like ours really expect to get from sponsoring athletes? How much influence do they really have and how would you measure it? What the difference between awareness advertising and direct response advertising with “promo codes?” How would we decide the best fit? Having been on both sides of this question leads us into a lively discussion.

We also tackled a few more questions:

  1. Do we still talk to the people we used to lift with?
  2. Why are we trying to go to Mars when we don’t even know what’s in our own oceans?
  3. Can we settle on our three favorite movies?

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Hosted by Mike Farr (@silentmikke) and Jim McDonald (@thejimmcd).

Produced by Jim McDonald

Production assistance by Sam McDonald.

Theme by Aaron Moore.

Branding by Joseph Manzo.

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