Month: April 2021

Do you have what it takes to lift and work at home forever? w/Bart Kwan of Barbell Brigade

(This is the first of two episodes with Bart. The second will appear in a few weeks). The experience of running multiple businesses over zoom calls, and trying to stay in shape while rarely leaving the house, was enough for Bart and his wife Geo to decide they could free themselves and their family from…

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Sponsorships: Are they worth it for smaller brands? Are they fair to athletes? | April Q & A

April’s Q and A episode kicks off with an unplanned behind-the-scenes discussion where we explore the question of sponsored athletes/ambassadors. What do brands like ours really expect to get from sponsoring athletes? How much influence do they really have and how would you measure it? What the difference between awareness advertising and direct response advertising…

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Do influencers create culture or just reflect it? Are there any original creative ideas left? w/Bart Kwan of Barbell Brigade

Bart Kwan is a man with a HUGE platform, so his thoughts on creativity, culture, and social media influence are well…influential. In our second episode with Bart, we broke down these issues, as well as some related questions: Is everyone born creative? Does high-quality production undercut authenticity? Where should the moral line be for influencers…

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Does Power Unlimited hold up? w/Tommy and Tanner of Massenomics

Inside the Massenomics gym in Western Northeast South Dakota, an ever-vigilant DVD player spins a copy of the circa 2007 documentary “Power Unlimited” around the clock. Who better to have on deck for a look back at that film than the owners of that very gym? We were excited to have Tommy DeFea and Tanner…

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Do influencers create culture or just reflect it? Are there any original creative ideas left? w/Bart Kwan of Barbell Brigade

Bart Kwan is a man with a HUGE platform, so his thoughts on creativity, culture, and social media influence are well…influential. In our second episode with Bart, we broke down these issues, as well as some related questions: Is everyone born creative? Does high-quality production undercut authenticity? Where should the moral line be for influencers…

Read More